Convolvulus Cneorum.
Other species in this genus are vines. Profuse pink buds arranged loosely on panicles. The buds unfurl, producing white cone-shaped flowers with a yellow throat. The grey-green leaves are covered in fine hairs giving the plant a silvery appearance.
Kingdom Plantae
Phylum Tracheophyta
Class Magnoliopsida
Order Solanales
Family Convolvulaceae
Genus Convolvulus
Species Cneorum